What if I put on a pressurised space suit with a parachute, got in a capsule attached to an enormous helium balloon, floated up 24 miles above the Earth and then stepped out of the capsule? I think almost anyone’s first reaction to that idea would be to say, “You’re crazy!”

You’d have to live under a rock to have missed that is exactly what Austrian daredevil Felix Baumgartner did on Sunday 14th October. There are striking similarities between the intense planning that went into his experiment and the value and effort Big Pharma companies invest in maintaining the appropriate temperature for their products in transit.

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